While the pieces are the same, the look books have stark differences in presentation. The new look book tells a story by putting context to each garment. Usage of the color treated photos enhance the story-telling mood.
The model in the new look book, Lena, not only displays how a garment fits, but also shows emotion and connection to the designer's aesthetic. Lena maintains a playful disposition and makes use of the props in the photo shoot to tell the brand's story. By styling the hair up and using minimal styling, the focus of each photograph of the INTARSIA collection is revitalized.
The major difference between the former INTARSIA look book and the rejuvenated version is based on styling. Everything from the lighting to the model's makeup was selected to align in accordance with the brand's image. What used to be a simple look book has become an interactive look book that tells a story line while showing the inspiration behind the collection.
The major difference between the former INTARSIA look book and the rejuvenated version is based on styling. Everything from the lighting to the model's makeup was selected to align in accordance with the brand's image. What used to be a simple look book has become an interactive look book that tells a story line while showing the inspiration behind the collection.
